The section Product responsibility of our sustainability strategy encompasses three areas of activity: sustainable raw materials, the welfare of the animals and safe and healthy products. You can find here our ambitions within these topics and further information on our activities.
We care about the raw materials we buy and process, as well as about where and under which social and environmental conditions they are produced. Only by taking these aspects into consideration can we promote sustainable development across the entire value chain.
Our ambition: By 2025, we want to increase the proportion of raw material purchases with recognised organic and/or sustainability certifications by 15% compared to 2018.
Respect for farm animals along with responsible and humane breeding, husbandry and slaughter methods are fundamental to our corporate culture and these principles must also be embraced by the suppliers we do business with, in Switzerland and abroad.
Our ambition: By 2025, our goal is to source all of our meat for the Swiss market from Switzerland or from other producers whose practices comply at least with Swiss animal protection laws.
It is our mission, responsibility and duty to produce food that meets high standards in terms of culinary excellence, top quality and wholesome nutrition. To achieve these aims, we are willing to take action and invest in numerous projects and initiatives.
Our ambition: By 2025, our goal is to increase the share of healthy products that we make and avoid using artificial additives wherever possible and practical.