Stakeholder-oriented
We respond to the expectations of our stakeholder groups because they support us in setting and achieving ambitious goals. As part of our strategy development, we relied on stakeholder mapping to identify our most important stakeholder groups and their concerns regarding sustainability.
We engage in ongoing communication with our employees, customers, suppliers and shareholders by means of personal discussions and meetings. We receive direct feedback from consumers via digital media or indirectly via our customers. We also exchange information with other stakeholders such as associations, public authorities, NGOs, trade unions and banks during personal discussions, at conferences or when involved in cross-sector projects, for example.