Good Food

Fredag is renowned as a leading producer of first-class convenience foods and as one of the industry's top innovators. Its range includes poultry and meat-based convenience foods, seafood and an extensive selection of vegetarian and vegan specialities.

Discover new gastronomic horizons and take paths that are always a small but important step ahead of the times. These are the success factors of Fredag.
Happy Vegi Butcher Online-Shop



  • Inventor of meat substitutes – delightful vegetarian creations
  • Meat processing in all its variations
  • Fulfils the highest of requirements with regard to processes and quality
  • Direct overseas purchasing without intermediaries

Other brands from Fredag:

Happy Vegi Butcher

The new Happy Vegi Butcher line was developed with the aim of offering a genuine meat alternative that makes no compromises in terms of taste, texture, marbling, recipe or origin. Purely vegetable ingredients provide a juicy consistency, a firm bite and a meaty flavour. For meat lovers, open-minded flexitarians and hard-core vegans. Learn more

Ocean's Best

Top-quality seafood in a high quality for the restaurant and food service sectors. Frozen specialities from lakes, rivers and seas, farmed and wild-caught prawns, delicate fish specialities and selected seafood delight everyone who loves fresh produce from the ocean. Learn more


Under the Börgär label, Fredag has unified its entire expertise in the sphere of burgers. The focus is on craftsmanship. Besides the popular Original Patties, the product range includes the 100% Beef Börgär, the Swiss Eringer Beef Burger and the BOB (beef, onion and bacon). Regularly changing seasonal burgers round off the assortment on offer. Learn more

Nature Gourmet and Noppa's

Under its Nature Gourmet and Noppa's brands, Fredag sells a varied and innovative range of foods for vegetarians, flexitarians and vegans. Learn more